A Decade Of Different
Ten years of redefining drinkware and coolers. From our first can cooler to category-shaping innovation, this is just the beginning.
New Arrivals
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New · Core
BrüTank 20qt
The grab-and-go cooler that doesn't cut corners. Now available in 5 colors.
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New · Core
Era Flip Series
Meet the world’s first 100% leakproof, covered, flip-down straw tumbler.
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“We’ve never chased what exists. We’ve built what’s missing, then raised the standard. That’s what makes us undeniably different.”
Best SellersInnovation + Tech
SlideSeal™ Magnetic Lid
The first 100% leakproof flip-down straw for a hygienic sip every time.
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SoftSip™ Straw
Gentle on lips and teeth, SoftSip™ is removable for easy cleaning
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Ü-Turn™ Lid
100% leakproof design that locks with a simple turn
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OctaLock™ Threading System
This thread system has 8 different sipping positions
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MagFlip™ Lid
Magnetic lid that keeps your lid open while you sip
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ColdKey™ Stainless Steel Straw
Designed to provide a plastic-free drinking experience
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Push-Lock™ Technology
Keep your favorite sodas and seltzers secure while you sip
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Multifunctional Technology
Hot, cold, or carbonated, we're more than just a cup
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